Crispin Blackall
Manager Partner
Creates Digital
- New global trends you need to know about
- Models that make money
- Great customer experiences (and service)
- How does Australia currently stack up globally?
Rose Herceg
Chief Strategy Officer
WPP AUNZ
- Defining the differences between rental, subscription, retainer-based, loyalty and membership businesses
- What products and services are best suited to subscription?
- What attracts clients to a subscription rather than one-off transaction?
- Should you bootstrap or seek investment to make a subscription product more likely to be successful?
Speaker to be announced
- Moving beyond generic convenience to offer personalised services and unique spaces so subscribers feel valued
- Positioning your offering in collaboration with prestige brands to create holistic, luxury experiences
- Adding value by creating experiences between members that result in meaningful encounters, conversations and connections
- Does ‘going the extra mile’ translate into increased loyalty?
- Standing out with a clear message and attracting the ideal target audience in a competitive market
Soren Trampedach
Founder
Work Club
- Building loyalty and retaining existing customers through a crisis
- Keeping the pipeline open: strategies for effective advertising
- Communicating with and responding to changing subscriber demands and sentiment
- Matching retention strategy with during different stages of a crisis (eg beginning of a crisis, launch of government support, lock-down mode, lift of restrictions, crisis as ‘business as usual’)
Joel Hauer
Founder
Liquor Loot
- How did COVID-19 effect business and how have adjustable restrictions changed things?
- With so much uncertainty, how can we predict buying patterns in the longer term?
- Did you have any formal crisis management plan in place before COVID-19? (And how helpful was it?)
- How can subscription businesses build resilience against unforeseeable external crises?
- Which subscription businesses responded well and built resilience during COVID-19?
Moderator:
Crispin Blackall
Manager Partner
Creates Digital
Panellists:
Soren Trampedach
Founder
Work Club
Mark Renshaw
Chief Marketing Officer
SiteMinder
Joel Hauer
Founder
Liquor Loot
- Configuring your product/service specifically to deliver economic outcomes for clients
- Adding and refining features designed to make doing business easier and more profitable for users
- Building prestige into your offering as an incentive to upgrade from base user to top tier
- Becoming so integral to users’ business that they cannot risk unsubscribing, without making them feel kidnapped or threatened
Michelle Klobas
Services Director
Gallagher Bassett (GB)
Aspire42 brand ‘Snaffle’ offers consumers the flexibility to infinitely update to latest tech; it’s a rental company taking advantage of the subscription model
- Converting traditional ‘hand-held / white-glove’ business practices into subscription channels
- Streamlining existing brands and operations into an easy-to-understand consumer offering
- How COVID-19 and a looming recession have created the right environment for subscription
- How do you get subscription to work for FMCD v FMCG?
- Defining your target market and creating a brand that meets their needs and aspirations
Paul Winslow
Chief Marketing Officer
Aspire42
- Scoring leads to ensure the hottest prospects get the most attention
- Segmenting and nurturing prospects with an automated email campaign
- Managing personalised communication with subscribers to keep them happy
- Drilling down into customer data to find and resolve pain-points
- Integrating your offering into clients’ businesses and lifestyles
- How to ‘lock in’ subscribers without a lock-in contract
Andrea Dixon
Senior Marketing Director, JAPAC
DocuSign
- How does subscription marketing differ from mainstream marketing?
- What tools are needed to execute powerful data driven campaigns in the subscription arena?
- Does a clear customer journey help in finding the sweet spot for satisfying clients?
- How to continuously add value to your subscription and extend subscriber lifetime value
Moderator:
Crispin Blackall
Manager Partner
Creates Digital
Panellists:
Michelle Klobas
Services Director
Gallagher Bassett (GB)
Andrea Dixon
Senior Marketing Director, JAPAC
DocuSign