Day One Wednesday 11 March

Go to day two Go to pre-conference masterclass

08:00

Registration, coffee and networking

08:50

Opening remarks from the Chair

Silvia Arrigoni
VP – Global Brand Marketing
Nearmap

09:00

International Keynote: Embracing rapid growth in the subscription economy

In this International Keynote presentation, Subscription Summit 2020 welcomes Neil Morgan, Chief Marketing Officer of GoCardless to discuss the role the subscription economy plays in developing business profitability.

Neil Morgan
Chief Marketing Officer
GoCardless

09:40

Scaling for global opportunities in the development of customer communities

Understanding how developing a sense of a shared community unpins the subscription economy
Examining how customer satisfaction places the companies continued success in customers' hands
Highlighting how the community created by your customers increases client retention

Speaker to be announced

Starting off on the right foot

10:20

Panel Discussion: What I wish I knew before I started!

This panel brings together young subscription-based companies to discuss the challenges and opportunities they faced when launching their subscription-based enterprises.

How do you shape an effective and enticing pricing structure that will attract customers and keep your organisation afloat?
What pitfalls do you wish you’d known about regarding outsourcing fulfilment?
What were the key challenges you faced in managing your operation as a young organisation?

Moderator:
Silvia Arrigoni
VP – Global Brand Marketing
Nearmap

Panellists:
Melissa Tantchev
Co-Founder and Director
Bookabuy and Puzzle Post

Andrew Batt
Chief Executive Officer
Bellabox

Irene Falcone
Founder and Chief Executive Officer
Nourished Life Australia

Alexander Robinson
Co-Founder & Director
Airly

11:00

Meet the solution providers

11:20

Morning tea and networking

11:40

Discussing how the subscription economy is built for industry disruptors

Examining the existing corporate landscape to uncover areas ripe for disruption
Highlighting the importance of designing your service with the customer, not the current industry players, at the forefront of your decision-making
Gaining strategies to ensure your subscription service can continuously enhance the customer relationship

William Peters
Public Affairs Manager – Asia Pacific
Lime

12:10

Partner Session

Speaker to be announced

12:30

Lunch and networking

Growth and expansion

13:30

One on one live interview

A focused discussion on how the truly global nature of the subscription economy opens up opportunities for Australian businesses to create new avenues for growth and expansion.

Facilitated by:
Silvia Arrigoni
VP - Global Brand Marketing
Nearmap

Special Guest:
Carolyn Breeze
General Manager – Australia and New Zealand
GoCardless

Keeping your focus on the customer experience

14:10

The role marketing plays in ensuring customers receive continuous ongoing value

Using data to ascertain weak spots in your customers' ability to take full advantage of their subscription
Understanding marketing’s role in developing the customer relationship
Enhancing the way your marketing campaigns can be used to promote an emotional connection between the customer and your service

Leanne Cartwright-Bradford
Vice President & Head of Audible Australia and New Zealand
Audible, Inc.

14:50

Afternoon tea and networking

15:20

Understanding the importance of the customer experience when it comes to developing long-term customer loyalty in the subscription economy

The importance of the relationship: winning over the customer one month at a time
Clarifying the importance of providing continuous value in a subscription economy
Tailoring your customer experience processes to be adaptable to the changing needs of the consumer

Stephen Neville
Chief Executive Officer
Bugherd

16:00

Panel Discussion: The importance of keeping the customer at the centre of decision-making processes

At the heart of the subscription economy, is the customer. As they move away from the traditional model of owning products to the emerging usership model, organisations are finding the subscription economy to be more customer-centric than conventional business models.

This panel discussion examines:

How the usership economy is changing the way businesses think about their customers
How the organisations focused on customer satisfaction stand out
How organisations can use the subscription economy to increase customer acquisition and retention

Moderator:
Silvia Arrigoni
VP – Global Brand Marketing
Nearmap