08:00
Registration, coffee and networking
08:50
Opening remarks from the Chair
Silvia Arrigoni
VP – Global Brand Marketing
Nearmap
09:00
THE SUBSCRIPTION ECONOMY: A ONCE IN A CENTURY BUSINESS MODEL SHIFT
Iman will discuss how ownership as we know it comes to an end and how we’re seeing a generational business-model shift to subscription services play out at all levels of the organisation, from boardrooms to office floors, across the globe. Learn what it will take for companies to succeed in this new world.
Iman Ghodosi
VP & GM – Asia Pacific
Zuora
09:40
International Keynote: PAYMENTS - YOUR SECRET SUBSCRIPTION GROWTH STRATEGY
The payment methods you offer impact every stage of the subscription lifecycle - from acquisition though to conversion, retention and growth. In this keynote Carolyn and Andrea will provide the data and case studies that prove why subscription businesses need to elevate payments from a financial afterthought to a core pillar of your growth strategy.
Carolyn Breeze
General Manager – Australia and New Zealand
GoCardless
Andrea Dixon
Marketing Director APAC
Docusign
Starting off on the right foot
10:20
Panel Discussion: What I wish I knew before I started!
This panel brings together young subscription-based companies to discuss the challenges and opportunities they faced when launching their subscription-based enterprises.
- How do you shape an effective and enticing pricing structure that will attract customers and keep your organisation afloat?
- What pitfalls do you wish you’d known about regarding outsourcing fulfilment?
- What were the key challenges you faced in managing your operation as a young organisation?
Moderator:Silvia Arrigoni
VP – Global Brand Marketing
Nearmap
Panellists:
Melissa Tantchev
Co-Founder and Director
Bookabuy and Puzzle Post
Andrew Batt
Chief Executive Officer
Bellabox
11:00
Meet the solution providers
11:20
Morning tea and networking
11:40
Growth in the subscription business
- Strategies to accelerate growth in your subscription business
- Levers to boost customer growth
- Learnings from our experiments
Kuo Lumpur
Senior Manager – Global Performance Marketing
Canva
12:10
One on one live interview
A focused discussion on how the truly global nature of the subscription economy opens up opportunities for Australian businesses to create new avenues for growth and expansion.
Facilitated by:Silvia Arrigoni
VP - Global Brand Marketing
Nearmap
Special Guest:Carolyn Breeze
General Manager – Australia and New Zealand
GoCardless
12:50
Lunch and networking
Growth and expansion
13:50
The role marketing plays in ensuring customers receive continuous ongoing value
- Using data to ascertain weak spots in your customers' ability to take full advantage of their subscription
- Understanding marketing’s role in developing the customer relationship
- Enhancing the way your marketing campaigns can be used to promote an emotional connection between the customer and your service
Leanne Cartwright-Bradford
Vice President & Head of Audible Australia and New Zealand
Audible, Inc.
14:30
Understanding the importance of the customer experience when it comes to developing long-term customer loyalty in the subscription economy
- The importance of the relationship: winning over the customer one month at a time
- Clarifying the importance of providing continuous value in a subscription economy
- Tailoring your customer experience processes to be adaptable to the changing needs of the consumer
Tristan Wright
Chief Business Sherpa
Evolve to Grow
15:10
Panel Discussion: The importance of keeping the customer at the centre of decision-making processes
At the heart of the subscription economy, is the customer. As they move away from the traditional model of owning products to the emerging usership model, organisations are finding the subscription economy to be more customer-centric than conventional business models.
This panel discussion examines:
- How the usership economy is changing the way businesses think about their customers
- How the organisations focused on customer satisfaction stand out
- How organisations can use the subscription economy to increase customer acquisition and retention
Moderator:
Silvia Arrigoni
VP – Global Brand Marketing
Nearmap
Panellists:
Roz Gregory
Head of Customer Success and Digital Transformation – Asia Pacific, Japan
Vmware Tanzu
Nicole McInnes
Director – Marketing and Commercial – ANZ
WW (formerly Weight Watchers)
Chris Noone
Chief Executive Officer
Carly Car Subscription
Joel Hauer
Founder & Chief Executive Officer
Whisky Loot
15:50
Closing remarks from the Chair
16:00
Networking drinks and nibbles
17:00
End of Day One Conference