Andrew Batt
Chief Executive Officer
Bellabox
08:00
Registration, coffee and networking
08:50
Opening remarks from the Chair
09:00
Keynote Case Study: How innovation changed the way Australians view sport
- Examining the processes undertaken to launch a dedicated sports streaming app in Australia
- How Kayo Sports introduced cost-effective sports programming designed to suit the needs of their customers
- Improving the products, services, and features to increase customer retention
Adam King
Chief Audience, Commerce and Data Officer
Kayo Sports
Using data to enhance your brand identity and loyalty
09:40
Understanding what your subscription experience is providing to your customers
- Continual analysis and improvement of your on-going value proposition
- Highlighting the importance of personalised experiences
- Developing the appropriate processes to guarantee on-demand fulfilment
Michael Higgins
Managing Director & Co-Founder
Blinker Car Subscription
10:20
Partner Session
Speaker to be announced
10:40
Meet the solution providers
11:00
Morning tea and networking
11:20
Stitching together an online identity to truly understand your customer to drive loyalty and growth in the subscription economy
- Identifying and expanding your customer base for hyper growth in the subscription economy
- How a data-driven customer strategy is central to driving recurring revenue
- The importance of providing continuous value in a subscription economy to meet changing consumer needs
Natalya Pollard
Country Manager
LiveRamp ANZ
12:00
Using your brand equity to create market value
- Pitching your product to create its own market value
- Leveraging your positive brand to connect with customers
- Driving subscriptions on an emotional and ethical level
Margy Vary
Marketing Director
The Guardian Australia
12:40
Lunch and networking
13:40
Panel Discussion: Highlighting what a business in the subscription economy needs to focus on to build long-term loyalty
- Strategies to retain existing customers
- How to best monitor customer usage of your service
- Uncover new ways to deliver ongoing value to your customers
Moderator:Andrew Batt
Chief Executive Officer
Bellabox
Panellists:
Karl Sice
Country Business Leader – ANZ
Alcatel-Lucent Enterprise
Lewis Mitchell
Partnerships Lead – ANZ
Twitch
Ben Huckins
Head of Marketing and Communications
Bambora
Jonathan Slattery
Project Manager
Conx
Legal update
14:30
The subscription economy and Australia’s legal requirements
- Understanding the legal issues your organisation needs to keep in mind while you’re developing your subscription service
- Outlining the relevant state and federal legislative regimes you need to be aware of regarding advertising claims for your products and services
- Highlighting the law as it relates to auto-renewal payments
Emmanuel Giuffre
Head of Legal
LEGALVISION
15:10
Afternoon tea and networking
Strategies to increase customer satisfaction and retention
15:40
Building a subscription based B2B business and the Value Infinity Loop
- Do you really know your customers?
- Can you anticipate their purchasing behaviour?
- Do you understand what drives them to purchase – from you or your competition?
In this session, you will explore why knowing your customers and providing ongoing value is the crux of a successful subscription business. Moloney shares some of her challenges and barriers as well as the all-important steps your business could take to create value that appeals to your subscribers and turn the churn.
Lauren Moloney
General Manager, Growth & Customer Commercialisation SMB
News Xtend
16:20
Customer retention: Highlighting the key areas to consider when looking to reduce customer churn in a subscription-based business
- Are customers using the service to the best of its ability
- Reducing churn through the effective use of usage billing
- How to use product launches to minimise churn without giving away significant discounts on services
Varun Bhandarkar
Manager – Customer Success Australia and New Zealand
Hubspot
16:50
Closing remarks from the Chair
17:00
End of Conference