Day Two Thursday 12 March

08:00
Registration, coffee and networking
08:50
Opening remarks from the Chair

Andrew Batt
Chief Executive Officer
Bellabox

09:00
Keynote Case Study: How innovation changed the way Australians view sport
  • Examining the processes undertaken to launch a dedicated sports streaming app in Australia
  • How Kayo Sports introduced cost-effective sports programming designed to suit the needs of their customers
  • Improving the products, services, and features to increase customer retention

Adam King
Chief Audience, Commerce and Data Officer
Kayo Sports

Using data to enhance your brand identity and loyalty
09:40
Understanding what your subscription experience is providing to your customers
  • Continual analysis and improvement of your on-going value proposition
  • Highlighting the importance of personalised experiences
  • Developing the appropriate processes to guarantee on-demand fulfilment

Michael Higgins
Managing Director & Co-Founder
Blinker Car Subscription

10:20
Partner Session

Speaker to be announced

10:40
Meet the solution providers
11:00
Morning tea and networking

11:20
Stitching together an online identity to truly understand your customer to drive loyalty and growth in the subscription economy
  • Identifying and expanding your customer base for hyper growth in the subscription economy
  • How a data-driven customer strategy is central to driving recurring revenue
  • The importance of providing continuous value in a subscription economy to meet changing consumer needs

Natalya Pollard
Country Manager
LiveRamp ANZ

12:00
Using your brand equity to create market value
  • Pitching your product to create its own market value
  • Leveraging your positive brand to connect with customers
  • Driving subscriptions on an emotional and ethical level

Margy Vary
Marketing Director
The Guardian Australia

12:40
Lunch and networking
13:40
Panel Discussion: Highlighting what a business in the subscription economy needs to focus on to build long-term loyalty
  • Strategies to retain existing customers
  • How to best monitor customer usage of your service
  • Uncover new ways to deliver ongoing value to your customers

Moderator:
Andrew Batt
Chief Executive Officer
Bellabox

Panellists:
Karl Sice
Country Business Leader – ANZ
Alcatel-Lucent Enterprise

Lewis Mitchell
Partnerships Lead – ANZ
Twitch

Ben Huckins
Head of Marketing and Communications
Bambora

Jonathan Slattery
Project Manager
Conx

Legal update
14:30
The subscription economy and Australia’s legal requirements
  • Understanding the legal issues your organisation needs to keep in mind while you’re developing your subscription service
  • Outlining the relevant state and federal legislative regimes you need to be aware of regarding advertising claims for your products and services
  • Highlighting the law as it relates to auto-renewal payments

Emmanuel Giuffre
Head of Legal
LEGALVISION

15:10
Afternoon tea and networking
Strategies to increase customer satisfaction and retention
15:40
Building a subscription based B2B business and the Value Infinity Loop
  • Do you really know your customers?
  • Can you anticipate their purchasing behaviour?
  • Do you understand what drives them to purchase – from you or your competition?

In this session, you will explore why knowing your customers and providing ongoing value is the crux of a successful subscription business. Moloney shares some of her challenges and barriers as well as the all-important steps your business could take to create value that appeals to your subscribers and turn the churn.

Lauren Moloney
General Manager, Growth & Customer Commercialisation SMB
News Xtend

 

16:20
Customer retention: Highlighting the key areas to consider when looking to reduce customer churn in a subscription-based business
  • Are customers using the service to the best of its ability
  • Reducing churn through the effective use of usage billing
  • How to use product launches to minimise churn without giving away significant discounts on services

Varun Bhandarkar
Manager – Customer Success Australia and New Zealand
Hubspot

16:50
Closing remarks from the Chair
17:00
End of Conference