This session examines the key concepts around the subscription economy and what your organisation needs to prepare in advance of launching a subscription-based service:

• Understand the dynamic changes from the ownership economy to the usership economy
• Determining trends and high level strategies around subscription models
• Reviewing the subscription value proposition and why it is effective, with case studies and discussion

Launching into the subscription economy is more than charging your customers a monthly invoice. It's about developing a relationship with your clients and creating long-term ongoing value. 

In this session we’ll also be joined by world leading pricing advisor Simon-Kucher & Partners where you’ll hear

• How to develop an evolving pricing journey to better meet customer needs and drive subscriber and revenue growth
• How to achieve balance between packaging simplicity and flexibility, without compromising on price
• How to develop a framework for planning and optimising your own pricing and packaging strategy

Co-presenting:
Jason Carley
Partner
Simon Kucher & Partners